Owned media refers to the media that your company owns, including websites, blogs, social media accounts, and web magazines.
With SE Design's owned media support service, you receive results-based proposals, the unique knowledge we’ve accumulated by developing our own media, and content editing and production expertise nurtured in the publishing industry. In 2020, we conducted eight times more in-house media sessions and gained three times more leads than the previous year.
Media launches won’t take off due to lack of internal resources.
Difficulty in attracting more customers through owned media.
Struggling to design concepts and personas.
Can't objectively grasp the appeal and advantages of your products, services.
To effectively leverage media in your marketing strategy, you need to understand the characteristics of each type of media and organize their roles. For example, web-based content must be easy to understand and navigate.
You must tailor your content not only to your personas, but also to the stages of the purchasing funnel, such as the awareness stage and the purchase stage. SE Design sets content design policies for each target persona and stage of purchase with specific proposals to enhance design, reorganize categories, and improve content read-through rate.
For your website to run as optimally as possible, you must look ahead in the design phase. We ensure stress-free operation by considering aspects that can cause headaches after building a website; from creating and managing update schedules to improving updateability by introducing a CMS and designing failure-response processes.
For owned media, simply creating and publishing articles won't produce results. To create content, you need to stand in your user's shoes, which requires careful preparation from the planning and design stages. We maximize the appeal of your products and services with content planning and editing skills developed in the publishing industry.
Written articles are essential for continuous success with owned media. However, many companies fall short of their goals due to a lack of internal writing skills. Support from our network of editors ensures that you're always delivering high-quality articles.
SE Design produces over 100 case studies per year in a wide range of genres, including web marketing, app development, and IoT. We leverage this experience to create content tailored to your business, providing high-quality, attention-grabbing articles to make your owned media a success.