SEDesign

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SEDesign

Creating owned media

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Build unwavering relationships with customers to gain more fans

Owned media refers to the media that your company owns, including websites, blogs, social media accounts, and web magazines.
With SE Design's owned media support service, you receive results-based proposals, the unique knowledge we’ve accumulated by developing our own media, and content editing and production expertise nurtured in the publishing industry. In 2020, we conducted eight times more in-house media sessions and gained three times more leads than the previous year.

Facing marketing challenges?

Media launches won’t take off due to lack of internal resources.

Difficulty in attracting more customers through owned media.

Struggling to design concepts and personas.

Can't objectively grasp the appeal and advantages of your products, services.

Our solutions

  • Resources that are always here for you
    Launching owned media requires a lot of work—analyzing customers, developing concepts, selecting and distributing articles, measuring effectiveness, and much more. Adding to the workload, you must also continually create content to make your owned media a valuable part of your business.

    In addition to offering on-demand resources through our writer network, SE Design assigns a dedicated director with expert knowledge of your industry to lead your project in everything from content planning to creation, so you'll always receive high-quality content.
  • Expert content for specialized fields
    SE Design excels at creating content that requires professional knowledge, such as in the IT sector, where advertising agencies often find it difficult to understand enterprise solutions and security products. Our directors and writers create content that conveys the true value of your products and services using in-depth knowledge spanning many fields.

    Localization is yet another of our strengths. In our transcreation process, we apply decades of knowledge gained from working with IT companies funded with offshore capital, transforming your content to penetrate your target market.
  • Concept design that attracts customers
    Successful owned media cleverly blends the information you want to convey with information that users want. Insufficient concept design would distance you from your users and you won't get the results you expect.

    SE Design helps you to analyze your current situation, set targets, and launch effective owned media that connects you with your users while delivering successful results.

Service features

Astute design to maximize media characteristics

Astute design to maximize media characteristics

To effectively leverage media in your marketing strategy, you need to understand the characteristics of each type of media and organize their roles. For example, web-based content must be easy to understand and navigate.

Designing content optimized for personas and purchasing funnel

Designing content optimized for personas and purchasing funnel

You must tailor your content not only to your personas, but also to the stages of the purchasing funnel, such as the awareness stage and the purchase stage. SE Design sets content design policies for each target persona and stage of purchase with specific proposals to enhance design, reorganize categories, and improve content read-through rate.

Website design that looks ahead

Website design that looks ahead

For your website to run as optimally as possible, you must look ahead in the design phase. We ensure stress-free operation by considering aspects that can cause headaches after building a website; from creating and managing update schedules to improving updateability by introducing a CMS and designing failure-response processes.

Our advantages

Content planning and editing skills developed in the publishing industry

Content planning and editing skills developed in the publishing industry

For owned media, simply creating and publishing articles won't produce results. To create content, you need to stand in your user's shoes, which requires careful preparation from the planning and design stages. We maximize the appeal of your products and services with content planning and editing skills developed in the publishing industry.

A network of talented writers across a wide range of genres

A network of talented writers across a wide range of genres

Written articles are essential for continuous success with owned media. However, many companies fall short of their goals due to a lack of internal writing skills. Support from our network of editors ensures that you're always delivering high-quality articles.

Our abundant track record of coverage and content creation in the tech field

Our abundant track record of coverage and content creation in the tech field

SE Design produces over 100 case studies per year in a wide range of genres, including web marketing, app development, and IoT. We leverage this experience to create content tailored to your business, providing high-quality, attention-grabbing articles to make your owned media a success.

SE Design’s unique owned media creation prowess

  • A wealth of B2B marketing expertise
    SE Design is your one-stop shop to support both online and offline media by leveraging over 30 years of experience in B2B marketing and sales support in the IT field.

    We use our substantial track record of designing and producing owned media to create content that grows your business.
  • Content editing skills developed in the publishing industry
    We create high-quality content using editing skills developed at our predecessor, Shoeisha, a publishing company.

    Captivate your users with attractive content backed by years of experience in editing case studies and localizing marketing creatives for major global companies.
  • Strategic insights into IT solutions
    We help you solve your IT challenges by taking advantage of our many years of experience in website creation, blog writing, social media, and search advertising.

    We also provide traditional media services tailored to your marketing strategy, such as catalogs and brochures, direct mail marketing, organizing events, and operating support desk.