SEDesign

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SEDesign

Brand localization

Contact Us

Natural marketing creatives that resonate with Japanese audiences

To implement an effective brand strategy in marketing, it's important to optimize content by localizing it for your target market. SE Design’s localization services transform your content into natural and effective content for the Japanese market while protecting your brand image.

We support you from the planning stage onward using our extensive experience developed through successful projects with many companies funded by offshore capital. SE Design is a one-stop shop for designing strategies to grow your business.

Facing marketing challenges?

Too much English content to manage your translation tasks internally.

The quality of content translated into Japanese isn’t satisfactory.

Messaging, tone, and manner seem inconsistent across multiple pieces of content.

Can’t find brand-conscious insights on localization from your existing marketing partner.

Our solutions

  • Brand image consistency
    A common problem in English-to-Japanese translation is that literal translations of logo taglines, titles, subheadings, and other content may sound unnatural to Japanese audiences. An alternative is to use the original text without translation, but this pushes away readers who feel uncomfortable with unlocalized content.

    Great localization delivers a coherent message to the audience by capturing the point that you want to convey and changing the expressions without spoiling the nuance of the original text.
  • Messaging optimized for the Japanese market
    Besides translating the source text accurately, we also convey the original message by carefully selecting market-specific terminology and wording that sounds natural to a Japanese audience.

    SE Design values high-quality localizations comparable to content originally written in Japanese.
  • Localization with exquisite design
    When targeting the Japanese market, you need comprehensive localization that covers design as well as words. Our extensive localization process considers key visuals, typography, and layout to deliver phenomenal marketing creatives.

    SE Design’s mission is to preserve your overall brand image while designing visually compelling, familiar, and distinct content accepted by Japanese audiences.

Service features

Appealing creatives for the Japanese market

Appealing creatives for the Japanese market

When targeting the Japanese market, you need comprehensive localization that covers design as well as words. Our extensive localization process considers key visuals, typography, and layout to deliver phenomenal marketing creatives.

SE Design’s mission is to preserve your overall brand image while designing visually compelling, familiar, and distinct content accepted by Japanese audiences.

Slash the workload of marketers

Slash the workload of marketers

Multinational companies with a variety of products have a tremendous amount of English content, including catalogs, white papers, websites, videos, social media, and seminar materials. Translating such an enormous volume of content for the Japanese market would place a huge burden on marketers.

With in-depth knowledge in marketing localization, SE Design’s expert editors significantly reduce your workload.

Our advantages

A wealth of localization expertise

A wealth of localization expertise

SE Design’s incomparable expertise in localization for global IT companies is backed by many years of experience in the IT industry.

We craft culturally aware, impactful sentences to deliver the nuance of your messages in the cultural context.

One-stop convenience

One-stop convenience

Our marketing experts support you to deliver effective messages. We work closely with you to identify your branding objectives, then determine the best scheme and rules for moving your localization forward.

SE Design provides one-stop, end-to-end support; from building media strategies attracting prospective customers with deftly localized content to measuring the effectiveness of your campaign.

Flexible media strategies

Flexible media strategies

Besides content creation, we also implement cost-effective media strategies across a mixture of media types, including web, traditional print, and mobile content.

SE Design provides localization-focused marketing support to build your brand, create owned media, and make all your marketing initiatives a success.

SE Design’s unique brand localization

  • A wealth of B2B marketing expertise
    SE Design is your one-stop shop to support both online and offline media by leveraging over 30 years of experience in B2B marketing and sales support in the IT field.

    The wealth of experience we've developed in partnership with many companies funded by offshore capital makes us experts in localization for global IT enterprises.
  • Content editing skills developed in the publishing industry
    We create high-quality content using editing skills developed at our predecessor, Shoeisha, a publishing company.

    Captivate your users with attractive content backed by years of experience in editing case studies and localizing marketing creatives for major global companies.
  • Strategic insights into IT solutions
    We help you solve your IT challenges by taking advantage of our many years of experience in website creation, blog writing, social media, and search advertising.

    We also provide traditional media services tailored to your marketing strategy, such as catalogs and brochures, direct mail marketing, organizing events, and operating support desk. You can be sure of content and media rollouts perfectly localized for the Japanese market.